10 important things to consider when running Google Ads

Clear Goal Setting
– Decide whether you want leads, sales, website traffic, brand awareness, or app downloads. Your campaign type and bidding strategy should match your goals.

Keyword Research & Match Types
– Use a mix of exact, phrase, and broad match keywords. Don’t forget negative keywords to avoid irrelevant clicks.

Ad Copy Quality
– Headlines and descriptions should be compelling, keyword-rich, and benefit-driven. Add a clear call-to-action (CTA).

Landing Page Experience
– Ensure the landing page matches ad intent, loads fast, is mobile-friendly, and has a strong CTA. Google rewards relevance with higher Quality Scores.

Quality Score Optimization
– Improve CTR (click-through rate), ad relevance, and landing page experience. A higher score lowers cost-per-click (CPC).

Targeting Options
– Use location, device, demographics, and audience segments (in-market, affinity, remarketing) to reach the right people.

Budget & Bidding Strategy
– Start with a manageable budget. Test strategies like Maximize Conversions, Target CPA, or Manual CPC depending on data and goals.

Ad Extensions
– Add sitelinks, callouts, structured snippets, call extensions, and location extensions to increase visibility and CTR.

Conversion Tracking & Analytics
– Set up conversion tracking in Google Ads/Analytics. Measure leads, sales, form fills, calls, or other valuable actions.

Ongoing Testing & Optimization
– Regularly A/B test ads, adjust bids, refine keywords, update negatives, and analyze performance reports.